Concept designs for Chobani’s branded architecture at trade shows and expos. The two directions showcase the breadth of Chobani’s product offerings and create purposeful experiences that speak to the brand’s home-grown heritage while evoking surprise and delight from attendees.

The first design direction is inspired by Chobani’s SoHo Cafe. The space weaves together meaningful, modern takes on traditional materials and reflects the brand’s forward thinking. The second concept highlights Chobani’s farm fresh origins, bringing to life a relaxed and homegrown lifestyle through open space and the use of warm, natural materials.